First Sale

First Sale is a 48-page practical guide written for the person about to put a thing up for sale on the internet and finding that it is harder than the courses made it look. It is structured as a sequence of decisions you will face, with concrete recommendations and honest stories about what happens when you make them wrong.

It will not promise you a million-dollar launch. It will get you from no-product to first-paying-customer with less regret than doing it blind.

What is inside

  • Section 1: Choosing the thing
  • Section 2: Pricing without flinching
  • Section 3: The minimum store
  • Section 4: The launch (and what to do when it is quiet)
  • Section 5: Talking to your first ten customers
  • Appendix: Templates, checklists, swipe copy
Table of contents
  1. Choosing the thing
  2. Pricing without flinching
  3. The minimum store
  4. The launch (and what to do when it is quiet)
  5. Talking to your first ten customers
  6. Appendix: Templates, checklists, swipe copy

About the author

Anya Ramos has launched three indie products and helped a dozen others. Now she writes the playbook so the next founder skips the painful parts.